Social Media Surgeries
As the debate hots up, among the conversations
taking place at the British APCO Annual Exhibition and Development
Sessions 2012 will be the issue of how to
manage social media. An innovative feature,
brand new for the 2012 event, will enable visitors to find out more
about social media and how best to implement
it.

Social Media
Surgeries
Questions about Facebook? Mystified by blogging? Suspect that
Twitter is the biggest timewaster since Minesweeper? Want to use
LinkedIn more effectively? Then the British APCO exhibition can
help. For 2012, the event has teamed up with specialist digital
consultants Likeaword and Helpful Technology to offer Social Media
Surgeries where visitors can benefit from free,
one-to-one tailored support. Assistance and advice will be
available to help visitors consider how their organisation
approaches digital comms, and how social media can be used in
career development as well as in everyday life.
Social media experts will be stationed at computers with live
Internet access and will be available to talk visitors through
issues tailored to their particular needs and interests. All
questions will be valid ranging from "Can you show me Twitter?" to
"How could my organisation use digital comms in a crisis?"
Appointments at the social media surgeries will be free of
charge to exhibition visitors on both days of the event but
capacity will be limited so visitors are advised to book in early
at the event.

Social Reporting
British APCO will be taking the Exhibition online this year,
with a new social media hub designed to
make it easier to find and follow the action, whether you're on a
smartphone in the main hall or following from your desk. Social
reporters will be working hard throughout the event to capture the
key developments as they happen and share them with the wider
audience in the exhibition hall and further afield. The hub
will bring together video, pictures, tweets and more, and will
provide coverage of some of the main speakers and Development
Sessions.